Samsung S90C (2023) Series

Stunningly bright, contrast-rich pictures ; Excellent gaming support ; Great value for QD-OLED

No Dolby Vision support ; The S95C and LG G3 are brighter ; The S95C sounds better

The Samsung S90C is the company's attempt at making its QD-OLED technology more affordable. While this means it loses some brightness compared with its flagship S95C sibling, it feels like anything but a poor relation. You get high-end pictures, great...

Bright, high-contrast, very accomplished images ; Reasonably full-range, robust & balanced sound ; Slim, good-looking design ; Cheaper than S95C

No Dolby Vision HDR ; Upscaling has its limits ; Less brightness than S95C ; Smart TV interface is lethargic

Having seen the light where OLED technology is concerned, Samsung is busy making strides - the S90C is all the evidence you need. Overlook its tardy Smart TV interface and the ongoing lack of Dolby Vision HDR, and everything else about this TV will...

Confident, convincing and absorbing picture quality ; Surprisingly accomplished sound ; Good-looking and well made

No Dolby Vision HDR ; Smart TV interface takes its time ; Plenty of competition

Samsung has seen the OLED light – and it is good

Saturated but accurate colours ; Bright and punchy HDR images ; Extensive next-gen gaming features

No Dolby Vision

The Samsung S90C is a cracking OLED TV that proves the brand listens to feedback, especially where the screen filter is concerned. It works better this year, and when combined with OLED’s inky blacks and the panel’s brighter highlights, the result is a...

Confident, convincing and absorbing picture quality ; Surprisingly accomplished sound ; Good-looking and well made

No Dolby Vision HDR ; Smart TV interface takes its time ; Plenty of competition

Samsung has seen the OLED light – and it is good